lookthinkmake
Campaign concept; writing
Winner: Austin Addy for local campaign
AD: Sonia Amin
Designers: Elle Tse; Gwen Donovan
Web: Tim Biery
Local is Big Here.
ATXLoves is an Austin tourism campaign supporting local businesses that are overwhelmingly loved by locals. We created an online resource for tourists to re-frame the way they categorize and choose their local experiences. For a business to be included on the site, it had to appear on a ‘Best of Austin” list from a local publication.
The whole campaign from kickoff to postmortem was just three months.
Homebase- ATXLoves.com
And bookmarks.
Once at the site…
Unorthodox categories encouraged tourists to explore, but ultimately lead them to what they were looking for.
And boy, did we make a lot of categories.
We sent window stickers to local businesses
We gave hotels postcard packages for hotels to welcome guests with.
I wrote profiles on 13 local business owners.